Following the Summa scored GXG and other brands

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Following the Summa scored GXG and other brands

Postby onlylove111 » Tue Nov 14, 2017 1:43 am

Bosideng 40 million acquisition of British men's brand Greenwoods to expand overseas markets
                            
Clothing brands that are slow to grow are trying to find 'spring' through brand acquisitions. Following the Summa scored GXG and other brands, Bosideng accelerated the pace of acquisitions. Bosideng released the latest announcement shows that michael kors bags the company won the British men's brand Greenwoods 40 million yuan, and plans to take Bosideng brand to the UK market. In the industry view, this is Bosideng in the 'four seasons' strategy an important step. Beijing Business Daily reporter learned that Greenwoods has not yet entered the Chinese market, the company has in the United Kingdom 'Greenwoods', '1860' and other brands, a total of 88 direct sales stores. Sac de voyage femme After the acquisition, Bosideng will own 96% of Greenwoods Menswear's equity, which is the second major internationalization of the brand after Bosideng opened its first overseas flagship store in the UK in October last year. However, chaussure nike air max 97 this is under the command of Bosideng men's brand has been accused of mediocre. According to Greenwoods earnings report, as of March 31, the company's turnover of 24.416 million pounds, a net loss of 28.46 million pounds. In this regard, Bosideng responsible person explained that due to the downturn in the UK retail market, the brand discount promotions scarpe asics limit the company's profits. However, the acquisition Bosideng side more emphasis on the brand distribution channels. The official said Greenwoods mainly men's suits, targeting 20-40-year-olds, which cheap luxury bags is consistent with the Bosideng brand overall positioning fit. Bosideng also through the distribution channels of Greenwoods Bosideng down jacket to the British market, and to further consolidate Bosideng Men's business. Appeared in independent apparel commentator Ma Gang, apparel brands in canada goose pas cher homme the domestic market is difficult to break through, through the search for opportunities for development. However, in the air max 2015 acquisition of clothing brands need to choose Botas cortas UGG their own complementary brands, or difficult to integrate the future than the acquisition. Although the company can tap into the UK market through Greenwoods, Magang believes the company needs to address multiple issues such as how to brand-design teams, 'localize' marketing and 'overseasize' the supply chain. Statement: Above Bosideng 40 million acquisition of the British men's brand Greenwoods to expand overseas market content by the 'Chinese clothing network content department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please Contact us, once verified, we will immediately change! page flip
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